A 'WILD' IDEA

A 'WILD' IDEA: Gulfwild lets you track seafood on the journey to your stomach

April 08, 2011
Matt Algarin

In light of lingering concerns over seafood safety due to the Deepwater Horizon oil spill, local restaurateur Dewey Destin and Ariel Seafood owner David Krebs are teaming up with celebrity chef Rick Moonen and the Gulf of Mexico Reef Fish Shareholders Alliance to promote the Gulf Wild brand, a responsibly managed, safety-inspected, authentic and trackable Gulf seafood product.

Gulf Wild is a unique new brand of U.S.-caught seafood that allows consumers to track their purchase in real-time back to the original fishermen who caught it, within a 10-mile square location of where it was caught. Environmentally conscious, working fishermen in the Gulf of Mexico engineered the brand.

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To demo the mygulfwild.com tracking program, enter the tag number GSA1000200 or GSA1000100 into the tracking number box and click “track it.”